B Factor Group, LLC is an integrated full-service advertising, marketing and web design agency. Our services encompass several areas; including the placement of advertising; marketing recommendations and assistance; web site development; and consulting for advertising, marketing and web site work. Our customers both locally, regionally as well as nationally benefit from B Factor Group's knowledge and experience, and reduce their expenses while expanding their revenue.
Biography of
Robert T. Toeppner
President/CEO - B Factor Group, LLC
Mr. Toeppner is an Advertising Industry Professional with 18 years of industry experience in advertising, marketing, web site development, public relations, publicity, broadcast television and video production services. Prior to joining B Factor Group, LLC, he was employed by Draper Business Holding Trust which is a broadcast television station group, which operates both the CBS and FOX Television Broadcast Networks, as a Regional Account Director. Responsibilities included new advertising agency development, account relations with the Nation's top Advertising Agencies and revenue generation from advertising and internet income streams. Most of Mr. Toeppner's experience lies within the full-Service integrated advertising agency environment as well as the Broadcast Television industry.
His lifetime achievements include the management and growth of 80 small-to-mid sized agency accounts at a Greater Philadelphia advertising agency. While at the agency level, Mr. Toeppner developed new business through persistence and relationship building. Additionally, he implemented client advertising campaigns for multiple clients, planned media buys through the use of local broadcast television, cable television, radio, newspaper, print, direct mail and outdoor advertising campaigns based upon client budgets. Mr. Toeppner's other agency responsibilities included presenting web-based marketing solutions for area businesses. He served as a liaison between agency and media representatives, providing full media coordination (scheduling, placement, logs) for agency accounts.